Inbound Marketing Services Plan
In all categories the key objective is to generate qualified leads for your business
Influencer
From $3,500 /month
Ideal for
Small to Medium Size Businesses that require online activity to attract and influence their target market
With a turnover in excess of $2 Million but limited marketing budget
Has a sales team that needs more qualified leads
Has a 12 month revenue goal of 10 – 15%
May not have tried Inbound Marketing but recognises online opportunities
Impacter
From $7,500/month
Ideal for
Medium Size Businesses seeking to make an impact on their lead generation strategy
Typical turnover of $5 Million to $30 Million with a strong budget to invest in considerably impacting online attraction
Has > 4 sales people to generate qualified leads for
Seeking growth of 15 – 20% in revenue
May be actively attempting to leverage Inbound Marketing but needing a significant boost to achieve their sales budgets
Dominator
From $12,000 /month
Ideal for
Medium to Large Organisations that are seeking to dominate the online environment in attracting considerable and regular qualified leads
Turnover in excess of $10 Million and up to $100 Million
Has significant sales force to generate qualified leads for, possibly national requirements
Seeking growth of 15 – 25% in annual revenue
Growth requirements demanding outsourcing of Inbound Marketing to specialist who can work with current marketing team to integrate online with traditional marketing methods
Influencer
Classic Situation
A classical Influencer can be an organisation who is entering Inbound Marketing for the first time.
They typically have 10 – 30 employees where whomever is responsible for generating leads may have to wear many hats. Traditional and network marketing is a key factor in generating leads, but the need to use their website is becoming increasingly a high priority.
With the expertise of external assistance in this highly skilled area, they are able to work constructively with their Inbound Marketing Strategist. They do not have the time to construct content, blogs, responses, e-books, social media alerts etc. but they do know specifically the type of clients they wish to attract. By having their very own Inbound Marketing Strategist they can work constructively on the strategy, leaving them to focus on the traditional day to day marketing work of the business and of course, in allocating the website leads.
Impacter
Classic Situation
An Impacter is classically the type of organisation that is ready to get aggressive online.
With between 20 – 50 employees and a team of sales people, the person responsible for marketing can be stretched. Marketing strategies are usually well organised and quite systemised however the need to aggressively compete means that very high levels of online expertise is being sought.
Pay per click, a great website and online appeal may have been part of the strategy for some time now but finding that very specific expertise can be elusive however they are not ready to gamble on another fixed wage cost. The need now is to bring all social media, content marketing, automated nurturing, call to action and buyer persona targeting together in a very strategic manner. And then, to execute with an aggression that will lead to out ranking competitors and capturing large increases in traffic and conversion to well qualified leads.
Dominator
Classic Situation
Domination is the goal of the dominator and it is this service that catapults the organisations Inbound Marketing Strategies.
With a large number of employees, national sales force and multiple revenue streams, typically this organisation will already have a sophisticated marketing strategy in place. However, it is time to hit the online environment with a massive surge and fill large numbers of well qualified leads into the CRM system for a motivated sales team.
ENACT will work with the current marketing team in developing highly integrated marketing initiatives that gain high rankings from a disperse range of social media accounts. No stone is left unturned to identify multiple buyer persona’s aligning with market segments suitable to each product/service. This is typical of the ENACT team simply being an extended arm of an already active marketing team where clear strategies and allocation of resources make our team a natural extension of the communication strategy. The result; constant activity and lead generation en masse.
Influencer
Typical Services
Dedicated account manager
2 consultative calls per month
Weekly Summary reports
Monthly Performance report
Online project management centre
12 month marketing GamePlan
Target market profiling
Social media integration
Keywords development
1 blog article per week
Social marketing training
Social marketing promotion
On-page SEO
1 monthly marketing email
CTA (Call to action) design and implementation
1 landing pages per month
Premium content creation quarterly
Lead Nurturing Automation
Website Support
Technical support and training
Keywords development Review / Month
PPC (Pay per click) Campaign
Impacter
Typical Services
Dedicated account manager
Weekly consultative calls
Weekly Summary reports
Monthly Performance report
Online project management centre
3 strategic meetings per annum
12 month marketing GamePlan
Target market profiling
Social media integration
Salesforce CRM integration
Sales Process mapping
2 Blog articles per week
Social marketing training
Social marketing promotion
On-page SEO
Regular marketing email (Automatic responses)
CTA (Call to action) design for offering
2 landing pages / month
2 premium content creation / quarter
Lead nurturing (Automation)
Website Support
Technical support and training
Keywords development Review / Month
PPC (Pay per click) Campaign
Prospect & Lead notification (Daily automatic report)
Off-Page SEO (Link Building & Local SEO)
Competition analysis
Buyer persona review / creation
Contact database segmentation
Dominator
Typical Services
Dedicated account manager
Weekly consultative calls
Weekly Summary report
Monthly Performance report
Online project management centre
4 strategic meetings per annum
12 month marketing GamePlan
Target market profiling
Social media integration
CRM Integration Salesforce and Microsoft CRM
Sales Process mapping
4 Blog Articles per week
Social marketing training
Social marketing promotion
On-Page SEO
Regular marketing email (Automatic responses)
CTA (Call to action) design for offering
4 landing pages / month
1 Premium content creation / Month
Lead nurturing (Automation)
Website Support
Technical support and training
Keywords development Review / Month
PPC (Pay per click) Campaign
Prospect & Lead notification (Daily automactic report)
Off-Page SEO (Link Building & Local SEO)
Competition analysis
Buyer persona review/creation
Contact database segmentation
Landing Pages Optimisation (A/B Testing)
Inteligent workflow design
Smart lead nurturing
Before we get started, we need to understand your business and to assess whether Inbound Marketeing Strategies are right for you.