Inbound Marketing Services

Inbound Marketing Services

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Vision to Reality through defined Strategy

How inspired can you be when you clearly define where you want to be?

To give you the very best chance to maximise your inbound marketing, we begin the process of working with you to define your objectives, quantified and time specific, that allows us all to determine the strategies that will work for your company or department.

No longer will your method be “shotgun marketing” as we workshop, not only who is your ideal client, but their buyer persona; what your clients frustrations are, challenges, needs and solutions they need to overcome their barriers. It is truly amazing how well you can define your ideal client.

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Campaign Development

Your brand is foundation of existence, in the physical world but now also in the online world!

This is where our expertise kicks in and specialists work with you to develop a defined marketing strategy and campaign program that gets your brand recognised online. The Blueprint of your marketing campaign becomes the guiding program to maintain consistency and effectiveness in reaching your target client. While the is always so much to do, our campaign program is vital to keep all stakeholders focused on the “process” of putting in place the building blocks that sets the foundation of establishing credibility online.

Generating Online Traffic

Let’s face it, while the end game is about generating qualified leads through your online content, maximising traffic generation to your website turns the process in a metrics number game. While every opportunity is important, what we know is that more traffic converts to greater lead generation. And it is this point that makes our programs very successful. Our expert team understands the algorithms and often little known techniques to maximise your online visibility, therefore exponentially increasing the numbers of people who find you online.

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Lead Conversion through engagement

Remember our “buyer personas” created in our vision to reality stage?

This is where the knowledge of your ideal clients demographics but most importantly, psychographics, really comes into play. By knowing what they are truly interested in, aligning your content management with their needs enables us to maximise the traffic opportunities by converting them into real leads.

You see, just getting numbers to your site is not good enough and many businesses just like yours struggle with understanding why people don’t just convert to clients. The secret is in how you “nurture” your ideal clients. Only a very small percentage are ready to “buy” right then and then; most are still researching and building trust and this is where a very SMART nurturing process really works. The result; greater conversion with a much higher quality of enquiry.

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Bottom of the funnel – closing your clients

 

What makes your Return On Marketing Investment (ROMI) really work is the actual conversion from visitations to leads to real clients. That is what we are about and our ability to quantify and measure this is unsurpassed. Designing processes from the nurturing phase to actually having clients wanting to do business with you because they have now built trust with your brand and recognise the value of having you provide solutions is the key.

Imagine that, clients through an automated process literally lining up to talk to you about how you can help them. It’s no accident; the hard work is in the design and campaign structure.

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Adapting through analysis

The tools that both you and we have to analyse the metrics through your site are amazing. Every step of the way, we can see what is working and what needs adapting. And the fact is; markets and clients perceptions are continually changing and while it is true that knowing your buyer personas allows you to tailor the funnel campaigns, peoples wants and needs continually change. Measuring against your original quantifiable objectives means we are continually challenging how to gain more traffic, better conversions and ultimately a greater ROMI (Return on Marketing Investment) and this is where our true value really shines through.

We continually challenge our combined teams through regular analysis and continual strategy development. The result; always creating and maximising traffic generation, nurturing technique and conversion from quality leads to real ideal clients.

That’s our promise to you.

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